The short version
My Next: Todo is an offline-first app. Your personal content — your todos, plans, routines, and alarm times — stays on your device. We don't collect it, we don't see it, we don't sell it.
Two limited things do leave your device, and neither is your content.
Anonymous product analytics. Limited app-opening and feature-usage events, without your content or direct personal identifiers. These help us understand which features are useful and what to improve. You can turn this off completely in Settings, and the app works exactly the same either way.
Subscription information. To offer My Next: Extra, the app works with RevenueCat, our subscription provider. It sends a randomly generated customer ID and handles your App Store purchase and entitlement status — never your name, your email address, or your card details. This is how Extra unlocks, how restoring a purchase works, and how one Extra subscription activates across Todo, List, and Note. It is required for subscriptions to function, so it is not covered by the analytics switch.
You never need an account or an email address to use My Next: Todo.
Data storage
All your todos, plans, and settings are stored locally on your device using Apple's Core Data framework. Your personal content never leaves your device unless you explicitly choose to export or back it up.
If you install the Apple Watch app, a limited snapshot of visible todos, the next alarm summary, Quick Add drafts, and pending Watch actions is stored locally on the watch. The paired iPhone and Apple Watch transfer that data directly through Apple's Watch connectivity system. My Next Studio does not operate a server for this transfer.
Anonymous analytics
My Next: Todo sends limited anonymous usage events to OpenPanel. Version 1.3.0 expands the earlier app-opening analytics to include feature use and coarse activity summaries. Depending on the event, these can include:
- That the app was opened (the event itself)
- Which app it was — Todo, List, or Note
- Whether it was a cold launch or a warm launch
- The language the app is set to
- App version and analytics schema version
- The time the event happened
- Activation milestones and whether a day included a meaningful action
- Daily activity in broad buckets (0, 1, 2–5, or 6 or more), not exact counts
- Whether manual todos, routines, repeats, notifications, cross-app links, or alarms were used
- Alarm setup source, Sound/Haptic/Silent mode, and whether bedtime reminders, snooze, or notification holding were used — never the alarm time or sleep duration
- Backup/restore success or a broad failure category
- Which free limit or Extra screen was reached, and whether Extra was activated by purchase or restore — not a receipt, price, or customer ID
- Eligibility for a rating request and whether Todo asked Apple to consider showing it — not whether you saw, dismissed, or submitted a rating
- A randomly generated anonymous identifier, used only to tell one installation's events apart from another's. It links events from the same installation, not a named account. It is not derived from your Apple ID, your name, your email address, or a hardware device identifier.
No todo titles, no notes, no plan or routine content, no names, no email addresses, no advertising identifiers, no account details, no location, no link URLs, no alarm times, no sleep duration, and no transaction details are included in an analytics event. (Subscription data is handled entirely separately — see Subscriptions and My Next: Extra below.)
These events are used for one purpose: understanding useful app usage so we can improve the app. They are not used for advertising, not used for advertising tracking across other apps or websites, not used to build marketing profiles, and never sold to data brokers.
Turning analytics off
Analytics is a single switch in the app's Settings. Turn it off and it stays off — there is no re-prompt and no expiry.
- No further analytics events are sent.
- Any events still queued on your device waiting to be sent are deleted instead.
One honest caveat: turning analytics off stops everything from that moment forward, but it does not automatically delete events that OpenPanel already received before you switched it off. If you would like those removed as well, email us and we will arrange it.
To be clear about what the switch does not cover: it turns off the anonymous OpenPanel analytics only. It does not affect RevenueCat, which handles subscriptions and has to run for Extra to work at all. That is described in the next section.
What we never collect
- No todo, plan, or routine content, alarm times, or sleep duration
- No names, email addresses, or account information
- No advertising identifiers or cross-app advertising tracking
- No location data
- No contacts or calendar data
- No card numbers or payment details — Apple processes every payment, and card information never reaches us or any of our providers
- No crash reports sent to us (we use on-device logging only)
Subscriptions and My Next: Extra
My Next: Todo offers its own per-app Extra subscription and Tip Jar, processed by Apple through the App Store. My Next: Extra — a cross-app subscription that activates Extra in Todo, List, and Note — is an additional option.
Subscriptions are handled by RevenueCat, a subscription-management service acting as our data processor. Being straightforward about the timing: RevenueCat starts when the app starts, not only when you buy something. The app needs it running to load the current offerings and to check whether you already have Extra, so this applies to everyone who opens the app — not only to subscribers.
What the app sends to RevenueCat:
- A randomly generated My Next customer ID. It contains no name, no email address, no account ID, and no other direct personal identifier — it is pseudonymous, which means it identifies a subscription rather than a named person.
The ID is generated on your device the first time it is needed and kept in a shared keychain entry that Todo, List, and Note can all read. That shared entry is the entire mechanism behind “one subscription, three apps” — it is why Extra works everywhere without you ever creating an account.
What RevenueCat processes on our behalf:
- Your purchase and subscription history, as reported by Apple
- Which products and entitlements are active
- Related subscription information received from Apple
What it is used for:
- Validating App Store receipts
- Preventing fraud
- Unlocking and enabling Extra features
- Restoring access to a purchase you already made
- Sharing one Extra entitlement across the My Next app family, so a single subscription works in Todo, List, and Note
- Subscription analytics — how many subscriptions renew or lapse
RevenueCat never receives your payment-card information. Apple processes all payments, and card details never pass through the app. None of this data is used for advertising or for tracking you across other companies' apps and websites.
Because Extra cannot work without it, RevenueCat is not covered by the analytics switch in Settings. The switch governs the anonymous OpenPanel analytics only. See RevenueCat's privacy policy for details.
Notifications
My Next: Todo may send you local notifications (reminders for your todos and bedtime reminders) and use Apple's AlarmKit for wake alarms if you grant the required permissions. These are scheduled on-device and are not sent through any external server.
Data export and deletion
You can export your data at any time from within the app. Since your personal content lives only on your device, deleting the app removes all of it. We have no backups of your content and cannot recover it.
Worth knowing before you share a backup file: if you have My Next: Extra, the backup also carries your My Next customer ID. That is deliberate — it is how Extra follows you to a replacement phone when you restore a backup, without you needing an account. It does mean a backup file is a private document. Anyone you hand it to receives both your content and a handle that could unlock Extra, so treat it the way you would treat any personal file.
Third-party services
My Next: Todo uses no advertising services and no cross-app tracking services. The external services involved are:
- OpenPanel — the analytics processor that receives the anonymous usage events described above. Nothing you write in the app is sent to OpenPanel, and the events are never used for advertising or sold on. See OpenPanel's privacy policy for details.
- RevenueCat — our subscription data processor. It receives a randomly generated My Next customer ID plus the purchase and entitlement information Apple reports, and uses it for receipt validation, fraud prevention, unlocking and restoring Extra, sharing Extra across the My Next apps, and subscription analytics. It starts with the app rather than only at purchase time, receives no card details, and is never used for advertising or cross-company tracking. It is required for subscriptions and is not covered by the analytics switch. See RevenueCat's privacy policy for details.
- Apple App Store — processes all purchases and subscription transactions, including all payment details.
- Apple Keychain — stores the My Next customer ID in a shared keychain group on your own device, so Todo, List, and Note recognise the same Extra subscription. This never leaves your device except as part of the RevenueCat exchange described above.
Future changes
If we introduce optional cloud sync in the future, it will be entirely opt-in. Your data will remain local by default, and any sync feature will use end-to-end encryption. We will update this policy before introducing any such feature.
Contact
If you have questions about this privacy policy, contact us at [email protected].